I Don’t Want My MTV: Convincing Old Media to Rock Out

In 1981 some headstrong kids tried to start a music TV station, trumpeting low costs and an advertising pipeline to American youth culture. In general the establishment yawned, but the iconic “I Want My MTV” ad campaign was a sensation, and the cable operators had to fall in line, soon to be followed by the advertisers.

Birth of an MTV Nation

VanityFair.com, 6.4.08