The Successful Guerilla Marketing Behind “Frog Fractions 2”

The first Frog Fractions came out in 2012 and was a darling of the game development community due to its subversive humor and satirical take on “edutainment” games. The sequel released at the end of 2016 after an unprecedentedly complicated launch requiring fans to piece together clues from the web and over 20 other independent games.

The jig is up: Behind the years-long reveal of Frog Fractions 2, 12.26.16