The Long, Strange Trip of Coca-Cola in China

Coke broke back into China in 1979 as the communist country tentatively reopened its doors to foreign businesses. After a fitful rise over the following decades China is now Coke’s third-largest consumer. This is the story of the American capitalist giant’s adventures in a country ambivalent about its success.

Opening happiness: An oral history of Coca-Cola in China, 9.12.14