Behind the Scenes of the Intense PC vs. Mac Ad Campaign

The “Get a Mac” ad campaign featuring John Hodgman as “PC” and Justin Long as “Mac” was an instant success and eventually led to 66 aired spots (out of 323 shot). Steve Jobs played an extremely engaged role in developing the campaign and was relentlessly critical in pushing the creative team to find the perfect storytelling vehicle. He would provide notes such as the blue dress shirt was not the right shade of blue, or he did not like flowers on a woman’s shirt. Campaign gathers the creative team to relive the most intense campaign of their lives, as well as Hodgman and Long to discuss how a brief foray into commercials ended up changing their lives.

An oral history of ‘Get a Mac,’ Part 1, 12.6.16