In the early 90s Shaquille O’Neal blew up like few athletes before or after. First, he was a dynamically athletic seven-footer who dominated the low post at LSU and then with the Orlando Magic. But it was his dynamic personality that allowed him to easily cross into pop culture, where he would make his mark in music, film, and (most profitably) in commercials. After his Rookie-of-the-Year NBA season in ’92-’93 Shaq rounded up a mix of music industry professionals to create Shaq Diesel, the most successful musical release by an American professional athlete. The Undefeated looks back at the phenomenon.