For many years sports posters were just action shots. That was fine! However, the Costacos Brothers took it to the next level by marrying pop culture symbolism with superhero posturing to create dynamic imagery that soon became plastered all over bedrooms and dorm rooms all over America. Iconic early posters included “Mad Mac” (Jim McMahon), “Big Game Hunter” (Kirk Gibson), and “The Land of Boz” (Brian Bosworth). SBNation goes all out to tell the story of how some college kids selling t-shirts in parking lots turned into a multi-million dollar enterprise. The piece includes a 15-minute documentary and numerous images of the posters.