World of Warcraft was a not just a gaming phenomenon, but a pop-culture one, bringing thousands of thousands into the MMO gaming world. One particularly data-focused guild, the Elitist Jerks (a splinter group from the notorious Goon Squad), pioneered “theorycrafting,” an attempt to get “under the hood” of WoW and, by understanding the mathematical underpinnings, become better at the game. Their successful investigations brought frustrated gamers to their site in droves, and also led to job opportunities in gaming. The guild leader (Ion Hazzikostas) even became WoW‘s game director. Waypoint gathers the crew to discuss the rise and fall of one of gaming’s most interesting guilds.