“The National”: An All-Sports Newspaper Before Its Time

In 1989 Mexican billionaire Emilio Azcárraga wanted to know why America did not have a national newspaper devoted to sports. Other countries did and America was as sports mad as any of them, he reasoned. In a remarkably short amount of time he decided to start such a paper, and he threw millions at the endeavor, hiring the best talent in the industry and building the necessary infrastructure to get papers in the bins across the country. It was a colossal failure, and a dearly lamented one. As national auto racing writer Ed Hinton put it: “I always tell people, I sailed on that Titanic and it was quite a luxury liner, too.” Grantland takes a look back at an enterprise that foreshadowed much to come in the internet age, but tried to do too much, too fast and for too much money.

The Greatest Paper That Ever Died

Grantland.com, 6.13.11