In 1989 Mexican billionaire Emilio Azcárraga wanted to know why America did not have a national newspaper devoted to sports. Other countries did and America was as sports mad as any of them, he reasoned. In a remarkably short amount of time he decided to start such a paper, and he threw millions at the endeavor, hiring the best talent in the industry and building the necessary infrastructure to get papers in the bins across the country. It was a colossal failure, and a dearly lamented one. As national auto racing writer Ed Hinton put it: “I always tell people, I sailed on that Titanic and it was quite a luxury liner, too.” Grantland takes a look back at an enterprise that foreshadowed much to come in the internet age, but tried to do too much, too fast and for too much money.