Chris Rock’s Lil Penny: 90’s Advertising Titan

Penny Hardaway’s career was cut drastically short by knee problems, but for a short run in the mid-90’s he was huge, starring with Shaq on some good Orlando Magic teams, playing on the Dream Team, and making some all-NBA teams. Nike capitalized on his notoriety with the Air Pennys and a corresponding ad campaign starring a sassy puppet alter-ego, Lil Penny. Chris Rock got the gig to voice the puppet and ran with it, bringing attitude and humor in improvised lines that made the campaign one of the most successful ever for Nike. Complex looks back at the 90’s classic.

The Oral History of Lil Penny

Complex.com, 10.28.16