TED Talks, a boon to cheap HR departments everywhere, started off as an insular West Coast conference for wealthy tech-sector employees. Their talks, which focus on Technology, Education, and Design (TED), sometimes verged into proselytizing, but entertaining proselytizing. The conference honchos decided to put the videos online, hoping for 10,000 total views. The talks, which could not be longer than 18 minutes, proved to be catnip for the internet, gaining 10,000 views the first day and rising exponentially. Three weeks later the CEO decided TED was now a media platform, and the Silicon Valley Self-Help Movement was born. Wired takes a quick look back at the transformation.