Virtual Reality has been the apple in the eye of tech enthusiasts for decades, but it’s only in the last few years that consumers have had access to VR headsets that begin to deliver on the immense promise. The first-gen Rift and Hive headsets (among others) will likely be looked back on the way we look at the first iPhone or iPod now. A starting point. USC’s Mixed Reality Lab has become the nation’s hotbed of VR innovation. Palmer Luckey (founder of Oculus) got his start there. And now comes Survios, a startup founded by three graduates of the Lab. Survios is making waves with Raw Data, an immersive zombie apocalypse game that many are calling the new standard in VR gameplay. Movement, graphics, and actions are synced better than ever before, and people are noticing. In September it became the first VR game to gross $1M in a month. Last week it won Game of the Year at the AMD VR Game awards. And it only finished its production releases this week. Rolling Stone catches the wave.