Funny or Die started as a small operation built on the name recognition of Will Ferrell. When the site launched with “The Landlord” as one of its debut videos, its success was assured (it now has over 91M views). The site has had its ups and downs, but a steady diet of celeb-fronted videos has kept the site visible, including Paris Hilton’s memorable “campaign ad” response to a bitchy John McCain commercial. It’s no-frills, low-budget aesthetic has nurtured comedic talents like Billy Eichner and Derek Waters (of Drunk History fame). Wired takes a look back at the site’s first 10 years.