In 1971 American media was still dominated by white males, even properties marketed to women. Female journalists were pigeonholed into writing about food, fashion, and marriage. That changed when Gloria Steinhem and a collection of New York feminist journalists founded Ms. magazine. They were concerned whether there was a market for a glossy monthly magazine–the first issue sold out in eight days. Proposed articles showed that they were finally writing the stories they wanted to write: “A Secretary is an Office Wife,” “Someone Should Have Liberated Pat Nixon,” and “The Politics of Sex.” The magazine would help launch an entire media market, but its own fortunes waned as the century drew to a close, worn down by infighting, cultural change, and competition. Today, it is still published as a quarterly, and has a solid online presence. Its articles can be found in women’s studies syllabi across the country. New York Magazine, which helped with the initial launch of Ms. takes a multi-faceted look back at an American cultural institution.