The Monterey Pop Festival Changes Music Forever

The Monterey Pop Festival of 1967 was the first rock music festival to gain widespread notice, and has since become known as a watershed moment in the 60’s rock history, especially for the California sound personified by the Grateful Dead, The Byrds, and Jefferson Airplane. Bands such as the Jimi Hendrix Experience, Big Brother and the Holding Company (featuring a 24-year-old Janis Joplin), and The Who quickly became huge in the States due to their performances and the resulting publicity. The bands played for free and profits went to charity, another innovation that would trickle down through the years. On the eve of the 50th anniversary concert Billboard takes a look back at music history.

The Oral History of Monterey Pop, Where Jimi Torched His Ax & Janis Became a Star: Art Garfunkel, Steve Miller, Lou Adler & More

Billboard.com, 5.26.17