Bad Boy Entertainment Takes Over the 90s

Sean “Puff Daddy” Combs had a meteoric rise in the music industry due to a combination of charisma, determination, and an ear for the groove. He founded Bad Boy Entertainment in 1993 at age 24 and the first 21 records they released went gold or platinum. The production company took over pop music. Unfortunately, violence was part of the recipe, and New York’s Bad Boy was at the center of the East Coast/West Coast rivalry that cost Biggie and Tupac their lives. GQ looks back at the brilliance and the drama.

“Ain’t Nothing Shine Brighter Than That Bad Boy” The Inside Story of Hip-Hop’s Most Notorious Label

GQ.com, 9.8.14