Women’s fashion made great use of the internet for the early days for obvious reasons–pictures and video of high fashion were perfect of the internet, and blogging/message boards easily found an eager audience. Menswear, however, was neglected in the boom years. For many connoisseurs that changed when Style.com added a men’s section in 2008. Since then, it’s been gangbusters. Early blogs like TheSartorialist.com and PutThisOn.com exploded in popularity and were soon followed by hundreds of imitators. Brands took notice and launched their own male-oriented content streams and now business is booming. GQ.com traces the meteoric rise.